The Downtown Edit

Listen to our customers

they know

“The 90's trim bra makes me feel like I'm just in my own skin. I sleep in it”

Dani V

"The zip up is SO perfect for my morning walks and looks so good paired with the trim leggings"

Giana S

"The shorts are BUTTER and pass. the squat test"

Ashley R

Why we are here

The Well Kept Story

  • Redefine Well Kept

    A "well kept woman" refers to a woman who maintains a neat, tidy, and attractive appearance. Most of us are a little messy, got a few tattoos we regret. Need some botox. Let's talk about it. A womans life is MESSY.

  • Redefine Dainty

    Defined as "small and pretty." Dainty to me is a feeling of pure femininity. I got so lost in getting stronger both in male dominated fields and at the gym. Well Kept is here because I wanted to step back into the creative woman I am and combine my two loves. The Retail Industry and a spicy workout.

  • Redefine Womenhood

    "The state or condition of being a woman." Without the women whom raised me I wouldn't know that this is possible. I often have moments with the women in my life where I can just sit and be and without words it all slows down. I wish for all women to let one another live in this type of peace and end the judgement on ourselves and those around us. Find your girl gang through well kept.

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